Microsoft Kinect

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In 2010, Microsoft released a new product, the Kinect, made for the Xbox 360. Kinect is a motion sensing game device that allows customers to play their Xbox games without a controller. Instead, the controller is their body. Last year, about 1 million were sold, but this holiday season it is expected to be one of the highest selling items. Late last month, leaving plenty of time before Christmas shopping, Microsoft released a new ad for the Kinect that may be the reason for the high expected demand.


The ad, named the "Kinect Effect", is a little over a minute long and shows all the different uses of the Kinect. From a child playing video games, to learning in a classroom, to a doctor in the E.R., the Kinect is revealed to be a groundbreaking new technology. This ad is just one piece of a marketing campaign that inspires consumers to dream up all different ways the Kinect technology can improve their lives. If the campaign works, sales grow, and devices like the Kinect become the norm for Microsoft, the company could become entirely different. The now unimaginative, serious Microsoft could transform into a company known for imaginative and desired products. Without a doubt, a branding like that could put Microsoft on a whole new competitive level with Apple and Google.


The new ad: "Kinect Effect"


For further reading: http://www.forbes.com/sites/gyro/2011/11/29/microsoft-kinects-with-audience-finally/