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Google has released an addition to its Google Maps for Android. This new application will provide users with indoor maps of select malls, airports, and transit stations. This application is a huge opportunity for Google and cooperating stores and retailers that could be featured in the indoor map. As Android phones are becoming more and more popular, this addition to Google Maps will encourage more consumers to choose Android over competitors.
Google should heavily advertise this new application to a new market. Ads can inform shoppers and frequent travelers how incredibly useful it can be. How easy is it to get lost in a huge mall or to find the right platform at the trainstation? Google's new addition fixes that. Moreover, the retailers in the mall or airports can choose to be advertised and featured on this map, opening new advertising partnerships opportunities.
For further reading: http://www.forbes.com/sites/greatspeculations/2011/12/05/google-indoor-mapping-at-malls-airports-creates-new-market/
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