B2B Advertising on TV?

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B2B marketing is when one business advertises and markets itself to encourage other businesses to buy their products or use their services. This kind of advertising is very rarely seen in public, but now more and more businesses are spending their business-to-business advertising budget on TV commercials. Even more surprising is that its not on news channels or the like; they are often aired during NFL or other major league sports games. Its right out in the public, and its targeting businesspeople directly in their own homes. It's very clever, because in most of these ads the B2B feel is not present, and some aren't even bad to watch.


For example, this Lincoln Financial Group ad targets businesspeople through the comfort of a family picnic:




For further reading: http://www.forbes.com/sites/gyro/2011/12/01/its-b-to-b-broadcast-season/