To contact us Click HERE
The Coca-Cola company is turning green, hoping to encourage customers to recycle and reduce costs. Coca-cola recently reduced their weight of their cans, and all of their products are recyclable. The soda company is also an official sponsor of the London 2012 Olympics, and have placed almost 300 recycling bins around the city. They will also planned to have 88 recycling zones by the time the games begin. All of these initiatives are part of Coca-Cola's goal to recover 50% of their cans and bottles by 2015.
As the company goes green, they are also promoting recyclable bottles and cans within the entire soft drink industry. By publicly promoting a responsible stand like this, Coca-Cola is showing customers that they are a reliable, responsible company. This green strategy will help encourage consumers to purchase Coca-Cola products, especially those that are environmentally conscious.
For further reading: http://www.forbes.com/sites/greatspeculations/2011/12/05/coca-cola-wants-to-fill-up-recycle-bin-stock-going-to-75/
Hiç yorum yok:
Yorum Gönder