Sherwin-Williams Marketing Campaign

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With the construction industry struggling in this economy, the paint industry isn't much better. In order to stay successful, Sherwin-Williams created a marketing campaign targeted to the everyday person and inspiring them to pick up a brush and do the painting on their own.
With a tagline "Make the most of your color with the very best paint", the new ads both encourage the customer to do it themselves and convince them Sherwin-Williams is the best brand. Over the last year, the ads have proven incredibly successful and Sherwin-Williams has managed to continue to grow and stay ahead of the industry.


Sherwin-Williams 2011 Commercial:


For further reading: http://www.forbes.com/sites/keithlevy/2011/11/08/sherwin-williams-is-painting-a-new-picture-of-marketing/