Microsoft, AOL, and Yahoo! are New Ad Partners

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Microsoft, AOL, and Yahoo! recently formed advertising agreements that will hopefully increase the reach and display of their ads. This partnership was most likely formed to increase their competition against Google, who dominate the web page and web search advertisement market. The agreement allows companies to offer each other's unreserved display inventory to each other's customers. Basically, the three companies will share customers and ads and place them in the best available places on their websites.


This marketing partnership is a great move for the three companies. With Google clearly leading the competition, this agreement will provide more opportunities for Microsoft, AOL, and Yahoo! to receive more webpage hits.

For further reading: http://www.forbes.com/2011/11/09/yahoo-microsoft-and-aol-form-advertising-partnership-marketnewsvideo.html