State Farm's New Commercial

To contact us Click HERE
Last month, State Farm Insurance Agency released a new commercial featuring the Green Bay Packers Quarterback, Aaron Rodgers. The ad promotes State Farm's "Discount Double Check" program, and displays the player's signature touchdown dance as the new "discount double check dance". Since the release of the commercial, State Farm's buzz score increased dramatically, specifically within football fans and Wisconsin residents. Add this commercial to their previously existing ads that pair a catchy slogan / jingle, "Like a Good Neighbor, State Farm is There", with a perfect balance of comedy and a relatable lifestyle, State Farm has a flawless advertising campaign.  

Personally, I think State Farms ads are hilarious. Theirs are among the few ads that I actually like watching. The new Aaron Rodgers, "Discount Double Check" commercial fits right in with the rest. In this way, State Farm should be an inspiration for other companies marketing teams. Grab the consumers attention and get a jingle stuck in their head without being annoying? Sounds like a successful ad campaign.


The Aaron Rodgers Commercial:



For further reading:  http://www.forbes.com/sites/brandindex/2011/11/16/aaron-rodgers-ad-lifts-up-state-farm-among-football-fans-wisconsinites/