Dr. Pepper : "Not For Women"

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Dr. Pepper Ten is the new 10-calorie soda, and according to its ad campaign, it is made "for men only". While this is excellent target marketing and will entice men to try the drink made made just for them, critics are skeptical about the "Not For Women" tagline.


In today's society, women are most often the person who shops for the family. An ad campaign that explitly excludes women will probably not encourage them to buy the product. So even if the ad successfully connects with men, the campaign is still very risky.


Despite critics' doubts about the marketing campaign, Dr. Pepper CEO Larry Young is thrilled wiwth Dt. Pepper 10 's reception so far. If the current sales continue, then maybe a very exclusive target market is a good marketing plan after all.

Dr. Pepper TEN commericial:





For further reading: http://www.forbes.com/sites/lauraheller/2011/10/31/does-dr-pepper-ten-violate-the-rule-of-shopper-marketing/