1 Ocak 2013 Salı

Apple's iPhone 4S: Siri's Buzz

To contact us Click HERE
    Like every other Apple product before it, the iPhone 4S has been highly anticipated. But this time, the buzz is about Siri, the phone’s “personal assistant”. Siri is a feature that allows you to ask it or tell it to do virtually anything, and will answer immediately. It understands most natural languages. While it is not new technology and is available in Google’s Android phones, Apple has completely mastered it.The amazing feature can do tasks as simple as playing the song you ask, setting an alarm for the time you specify, or making an internet search, to a task as advanced as making a reservation at a restaurant. Siri can obviously be perfected and will continue to evolve, but after buying the rights to the software Apple made it feel as if it’s the only product like this, and more importantly, the one you can’t live without.

For further reading: http://www.forbes.com/sites/roberthof/2011/10/17/apples-siri-the-culmination-of-steve-jobs-legacy/

Glad's New Green Trash Bags

To contact us Click HERE
      Glad Products Company has a new green trash bag. Beginning Monday, October 24th, the tall kitchen drawstring trash bags with be made with less plastic. Not only will it cost the same as previous kinds, but also Glad will reduce their use of plastic by 6.5 million pounds a year. This equals 140 million bags, a huge amount that definitely requires a huge marketing campaign. Glad is spending between $30 and 40 million to create a buzz and demand for the eco-friendly trash bags. But Glad is being smart; instead of showing an obnoxious save the planet, overly exaggerated environmentally beneficial commercial, Glad is adopting a simple and clever plan. The ads, also to begin on Monday, use lines such as “strength with less plastic” and “stronger with less plastic waste”. The campaign will even boast the millions of pounds of plastic it will save by explaining it’s enough “to cover all of Manhattan” or “to fill over 200 garbage trucks”. Some ads will show the product’s environmental benefit with a small single green leaf, versus an entire forest.       Even with a culture where consumers pay so much attention to social issues and greener products, Glad wants to advertise the whole products benefits, with its eco-friendly aspects an added perk.  Glad’s new product sales will most likely soar above their original trash bags. The new trash bag will clearly succeed with prices the same as ones with no environmental benefit, especially considering eco-friendly products are usually more expensive.
For further reading: http://www.nytimes.com/2011/10/19/business/media/glad-cuts-the-hyperbole-for-its-new-green-trash-bag.html?_r=1&src=recg

State Farm's New Commercial

To contact us Click HERE
Last month, State Farm Insurance Agency released a new commercial featuring the Green Bay Packers Quarterback, Aaron Rodgers. The ad promotes State Farm's "Discount Double Check" program, and displays the player's signature touchdown dance as the new "discount double check dance". Since the release of the commercial, State Farm's buzz score increased dramatically, specifically within football fans and Wisconsin residents. Add this commercial to their previously existing ads that pair a catchy slogan / jingle, "Like a Good Neighbor, State Farm is There", with a perfect balance of comedy and a relatable lifestyle, State Farm has a flawless advertising campaign.  

Personally, I think State Farms ads are hilarious. Theirs are among the few ads that I actually like watching. The new Aaron Rodgers, "Discount Double Check" commercial fits right in with the rest. In this way, State Farm should be an inspiration for other companies marketing teams. Grab the consumers attention and get a jingle stuck in their head without being annoying? Sounds like a successful ad campaign.


The Aaron Rodgers Commercial:



For further reading:  http://www.forbes.com/sites/brandindex/2011/11/16/aaron-rodgers-ad-lifts-up-state-farm-among-football-fans-wisconsinites/

Google's New Digital Music Store

To contact us Click HERE
Watch out Apple. Google’s really coming after you now.

First, it was the Droid, Google’s smartphone that’s becoming stronger and tougher competition for the Apple iPhone. Now, it’s Google Music, Google’s new music download store, and the first real competition to Apple’s iTunes.
Wanting to expand its product line as the new face of social networking and digital technology, Google introduced its own music store, which will sell tracks and full albums. Google Music allows users to store its songs on “cloud accounts”, where friends can have one free listen to any friend’s bought track. Users will also be able to listen to their own music on any device or computer, something Apple iTunes charges $25 per year.
The only obstacle to this new product is that Google has been unable to form a partnership with the Warner Music Group, the third largest major label. However, Google Music is ready to sell $13 million songs, from three of the four major record labels.
This new business venture is one that, I think, will prove to be successful for Google. Apple iTunes, as dominant as it is, is expensive and sometimes difficult. If Google Music is marketed as the new place to buy music, with lower rates and simpler ways to move your own music, this could be hugely popular and profitable. Best case scenario, as it improves and grows, Google Music could have a strong hold in the music downloading industry, becoming strong competition for iTunes and propelling Google even further in the social networking and entertainment industry.
For further reading: http://mediadecoder.blogs.nytimes.com/2011/11/16/google-opens-a-digital-music-store/?src=me&ref=business

Smirnoff's New Flavors

To contact us Click HERE
Smirnoff, the world’s largest vodka brand, just added two new flavors:  Fluffed Marshmallow and Whipped Cream. To go with these new flavors, they are launching a new, edgy campaign estimated between $8 million to $11 million. The campaign features commercials, print ads and billboards and will be shown in places where most viewers are above the age of 21. With competitors like Three Olives and Pinnacle Vodka, who already have sweet vodka flavors like bubblegum, cake, cotton candy, and whipped cream, Smirnoff needed a fantastic campaign to convince consumers to buy theirs instead.  


With the two new flavors and the new campaign Smirnoff is definitely making the right moves. The new ad campaign plays to the fun side of vodka and the new flavors play to the sweet side. Between the two, viewers will be too interested and curious to resist. Also, since no other vodka brand has a marshmallow flavor, Smirnoff now has an edge on its competitors. Even if the flavor sounds not so great, Smirnoff has one flavor the others don’t. And being a trusted name in the industry, Smirnoff is bound to increase sales.
For further reading: http://mediadecoder.blogs.nytimes.com/2011/11/17/how-do-you-drink-your-vodka-fluffed-no-chaser/?ref=business

31 Aralık 2012 Pazartesi

Anthony Quinn's Impressions Of J. Freedom Du Lac's " Article : " Where Wine Meets Wealth "/ Saturday, 12/31/2011 In Wash Post

To contact us Click HERE
It was well-written this article of Freedom Du Lac's entitled : " Where Wine Meets Wealth ". Appearing on New Year's Eve DEcember 31st, 2011 in Satuday's Washington Post newspaper on the front page. I did not read it until Sunday as it was a really unseasonably beautiful and warm Saturday in the sixties I believe and I was appearing on NBC4 and being interviewed at 9AM about some of my favorite bubbly/champagne and sparkling wine selections ( as well as a sparkling wine cocktail of my selecting ) to celebrate New Year's Eve a bit later. It was all so much fun and after the interview I rushed off to work to show and taste our customers on some of the bubbly that I had selected and already shared on NBC4 earlier. There was not time : people would be rushing soon to the store to buy their last-minute needs to finish off 2011 and to ring in 2012!

I liked Freedom Du Lac's story once I got over my initial shock that and article had been written about Pepi Almadorov and the store Calvert Woodley ( up the street from ours : Cleveland Park Wines & Spirits on Connecticut Avenue N.W. ) and my first thought that the article had been largely procured by all the weekly advertising dollars that Calvert Woodley pays yearly? It did occur to me, really it did. However, once I actually got over this and actually read the article I liked how Freedom Du Lac approached it and wrote as much about Washington D.C. now and in the past and how things have changed and evolved. It became for me a human interest story, a history story, too. It spoke much more of simply Pepi and one store.

I also liked that the story had been written about an actual wine store : one that is in Washington D.C. where so much started first and which has paved the path for so many other wine stores and stores that simply include wines as one of the very many things they sell to get their start and their foot-hold in Virginia, Maryland and Delaware. I liked this a lot. Like us at Cleveland Park and many of the other excellent wine stores in Washington D.C. ( MacArthur Beverages, Chevy Chase, Schneiders. Burka's Fine Wines, Bells, Wide World Of Wines, Cairo ) and more we started as beer, liquor and wine stores and we have continued as such. We are small family-run operations here in Washington D.C. like Calvert Woodley and we have been around for a very long time and we have survived so far all the larger retail operations that have simply added wines to their inventory to increase their profits, even like places like Wallgreen's pharmacy a block away from us that claims they want to simply answer their customers requests and be more for them ). I say and have said already to the lawyers of Wallgreen's : " Then why don't we start being more to our customers, too and start selling some drugs to make up for the revenue that you take from us by selling really inexpensive beer and wine? They did not know how to respond to this question of mine. So bravo to Freedom Du Lac for actually picking a true beer, liquor and wine store to write about. That pleased me enormously. It also pleased me to see that a fellow Washington D.C. retail wine expert like Pepi Almadovar was given some time and attention for a change. Too often if not always it is someone in a restaurant setting ( a chef or a sommelier, doesn't matter if the chef or the sommelier has paid their dues yet it seems )gets all the lime-light. Don't get me wrong : fair is fair : and they deserve some of this attention but certainly not all. Again in my humble opinion I believe firmly that it is the beer, liquor and wine stores where most people learn and get advice on how, when and what to serve depending on their events. So bravo to you Pepi : you deserve this article and I am thrilled for you. Happy New Year to you and to your family. Yes, it's true, I have known Pepi for years having sold to him for many of them when he worked at Schneider's Fine Wines on Capitol Hill.

I liked Freedom's keen observations like when he wrote : " With New Year's Eve approaching, most of the customers dodging one another in the family-owned store's aisles carted off champagne or tiny bubbled alternatives. One man picked up a bottle of $110 Barons de Rothschild Blanc de Blancs. Someone else asked for a 2004 Cristal For nearly $200 : 12 percent alcohol by volume for the 1 percent ". The " 1 percent " that can or choose to buy/ afford it as you can buy a case of our MONTELLIANA Extra Dry Prosecco from Veneto, Italy ( that's 12 bottles ) for $144 that includes tax and still have $56 left over to buy a bottle of the POMMERY N.V. brut champagne for $47 a bottle : 13 bottles for the price of one really expensive one!

Freedom Du Lac continues : " Most of Calvert Woodley's 52 employees take home less per week than the roughly #1,500 it would cost to buy a single bottle of 2005 Lafite. " Sad.

Freedom adds : " But the rage-against-the-wealth ethos represented by the Occupy movement is missing from the store. There's more awe than resentment about how the haves throw their money around here." Another sad statement in my humble opinion.

I also love how Freedom quoted other of the CW staff like Dillon William, 51 a Jamaican immigrant and Fogle. About Phillip Fogle, 43 Freedom writes : " He lives in Ward 8 , where the unemployment is around 2o percent, and he's surrounded by poverty. ... For New Year's Eve, after working the 9-7 shift, Fogle said, he's going home to listen to jazz and open a half-bottle of Ben Rye, a sweet wine that sells for $32. " These are really keen inclusions by Freedom. They help to paint a much bigger picture and it's interesting to read and to learn from it. I certailnly did,

I am sorely sorry that he did not include Tom McKnew that has been at Calvert Woodley for as long as I can remember and that has helped make it what it is.

Freedom continued to write : " Multiple bottles of Andre Cold Duck wound up in shopping cart Thursday ( the bargain sparkler sells for $5.99 ), people were loading up on $9.99 bottles of Kendall-Jackson Chardonnay and bagels were outselling caviar ( $69 an ounce ) by a wide margin . ... The store also is selling far more bottles of prosecco - the budget- friendly Italian sparkling wine - than Krug, Dom Perignon and the other high-end, $125-and-up champagnes in the lead-up to New Year's Eve ".

I love how Freedom ended the article : talking to Pepi and quoting him : " I think only of satisfying the customer". I feel the same, the customer is always first. Greet them politely, make them feel welcome and give them the respect they deserve, listen carefully to them and assist them as best as you possibly can. That's doing the job right.

To Freedom I say to you : good job and think now of visiting some of the " other " quality store I have mentioned above and giving us some equal opportunity, too. With Valentine's Day approaching on the 15th of February 2012 I believe? Anyway, this gives yo plenty of time now to contact some of us and come to our stores to see the excellent jobs that we, too do, We may not have 52 employees but we are equally determined to " satisfying the customer " / our valued customers as well as they new ones we have still to meet or are just meeting today for the very first time. Cheers, Anthony ( TONY ) Quinn

Memories From 1970's Of The Wines Of Minervois & Corbieres, The Champs Elysees & Paris, France ...Now Herve & DOM. SAINT EUGHENIE,Corbieres, Wash.D.C.

To contact us Click HERE
Memories From 1970's Of The Wines Of Minervois & Corbieres, The Champs Elysees & Paris, France ....
I'd go to see a movie on the Champs Elysees like " Being There " with Peter Sellers ( loved that movie ) and " A Special Day " - the English translation I believe for the Italian movie in Rome was it? It was a day during the war and it concerned Mussolini and the two actors were none other than Sophia Loren and Marcelo Mastaioni. There were of course many movies that we would see, my family and me and my friends and me - depending - there and I will never forget the " pour boire " and the commercials that I would often see promoting the wines of the southwest of France, particularly those of Corbieres and of Minervois. The commercials were oaky, not of very high quality and did not really create a desire within me to rush out over to the Caves de la Madeleine owned then by Brit Stephen Spurrier that I knew at the time. They did not make me want either to go to the closest Nicolas or even to a more fancy Hediard where I would perhaps find a private-label Corbieres or Minervois of Hediard's and spend more money. But I did notice them and I guess that it did help my fledgeling desires and love of wine consider them more on some level anyway.
Funny, this one singular image returns to me periodically and it has enough that I thought it would be fun to share this short recollection with you all. I hope you do not mind me indulging myself here.
I did collect a number of wine labels while living in Paris, France with my family back in the 1970's. My father was a career officer, Harry Alan Quinn for the American Embassy back then ( Visas first, then Passports and then back to Visas ) and I was lucky enough to be the son of a diplomat with a diplomatic passport and " flics " - cops that is that wanted to arrest or detain me for sitting in the metro halls and drawing the many musicians as they performed for their enjoyment and money of course. The flics would have conversations between themselves after asking for my identification and seeing that I had a diplomatic passport and arguing what to do? I clearly remember overhearing one conversation once where one said he wanted to bring me in for questioning and the other one saying that he could not do that! Saved by my diplomatic passport!
Les flics could perhaps have gone to a local Tabac and ordered either a glass of Corbieres or of Minervois once off work and relaxed a bit and discussed further this dilemma of having a foreigner - an artist - being allowed or not to sketch musicians as they played for their meals and for their survival? Just a thought.
I just had a conversation yesterday at Cleveland Park Wines & Spirits ( 3423 Connecticut Avenue N.W. Washington D.C. 20008 Tel : 202-363-4265 anthony.quinn@clevelandparkwines.com, also now on Facebook at : Cleveland Park Wines & Spirits and on Twitter at : cpwinespirits ) about Herve Gantier the owner of DOMAINE SAINT EUGHENIE in Corbieres, France. Herve is visiting shortly to play a game of golf with Bobby Kacher ( ? ) before rushing off to Las Vegas? I may or may not see him on the Saturday night that he arrives. It will be great to see him, of course as he is a friend and I love his energy, his smile and his wines! We sell them now on a pretty continual basis : have ever since they were introduced by Ronnie Miller years ago when he brought by Herve and his wine-maker : it was in 2002 I believe?
Anyway, here's to those old days of mine in Paris, France back in the 1970's and to today and to Herve and his DOMAINE SAINT EUGHENIE. Cheers et sante, et a bientot Herve j'espere bien ... Anthony ( TONY ) Quinn